Smarter after every post.

AI tool for YouTube and Reels creators: analyze your competitors, find video ideas that are breaking out in your niche, and write hooks that work.

Get early access

What do you make? (optional)

Waitlist joiners get a founding-member spot.

It learns from two teachers.

The breakouts in your niche, and your own posts. Each one sharpens the next.

See every feature

  1. Screenshot coming soon

    The Outliers screen from the HookCompass app goes here once its new look is captured.

    Outliers show what broke out.

    Competitor Finder maps the channels in your niche. Outliers lists their breakout videos with the multiplier and why each one worked.

  2. Screenshot coming soon

    The Niche Graph from the HookCompass app goes here once its new look is captured.

    Your whole niche as one map.

    Niche Graph draws the channels and videos around you as one map you can explore.

  3. Screenshot coming soon

    The War Room from the HookCompass app goes here once its new look is captured.

    A Producer runs the agent team.

    Specialists draft ideas, hooks, titles, thumbnails and scripts. The Producer shows the cost of its plan first. You watch, and step in, from the War Room.

  4. Screenshot coming soon

    The Packaging Studio from the HookCompass app goes here once its new look is captured.

    Packaging, seen in the feed.

    Packaging Studio puts your title and thumbnail in a YouTube feed preview. Test & Compare sets packs side by side before you post.

Seven looks at every post.

Learn checks each video as it ages, then feeds what it finds into your next one.

  1. 1 hour
  2. 6 hours
  3. 24 hours
  4. 48 hours
  5. 72 hours
  6. 7 days
  7. 30 days

Retention, line by line. Viewer retention is mapped to the script line where people stayed or left.

Every morning, a Daily Brief. And the ⌘K Coach answers questions about any screen.

For YouTube Shorts, long‑form and Instagram Reels creators, anywhere in the world.

Questions, answered.

How credits work

What is HookCompass?

HookCompass is a creator OS: an AI tool for YouTube and Instagram Reels creators, as a desktop app. It finds breakouts in your niche and learns from your own posts.

How does it learn?

From competitors’ breakout videos and from your results, checked seven times from 1 hour to 30 days after you post.

What does it cost?

AI features use credits. Early-access pricing is coming soon.

Can I use it today?

Not yet. It is in development, and the waitlist gets early access first.